Projects
We partner with developers to bring their story to life — from branding and marketing through to sales and settlements. Below is a selection of developments we’ve helped shape, each showcasing our hands-on approach, local insight, and commitment to results.
Our sales approach ensures every buyer is carefully qualified, aligning with the vision of Aurora Hill as a community of quality homes and unmatched standards in the Toowoomba region.
Aurora Hill, Mt Rascal
Estate Size: 202-lot master-planned community, Mount Rascal, Toowoomba
Sales Results:: All 89 Blocks to date sold prior to title registration
Lifestyle Positioning: Benchmark for lifestyle and acreage living in the region
Community: Thriving neighbourhood already forming
Branding & Marketing: Developed around the vision of “bringing back the big backyard”
Sales Process: Buyers consistently qualified to align with the vision of quality homes and unparalleled standards
Tramonto, Top Camp
In Spring 2025, Tramonto Estate set a new benchmark for demand in the Toowoomba region. With an average lot price of $563,000, the release sold rapidly off the plan — with 16 of 19 lots (84%) securing unconditional contracts within three weeks of sales commencing.
This result was achieved through ongoing, personable communication with our database buyers — building interest early, creating momentum, and ensuring buyers acted quickly to secure their opportunity. All buyers felt safe throughout the process and trusted in our capability to deliver.
Stori managed the entire journey: from shaping the brand identity to launching the campaign and guiding the sales process. By connecting the estate’s unique story with the right buyers from day one, Tramonto became a clear example of how authentic branding and hands-on sales deliver results for developers and buyers alike.
Estate Size: 19 exclusive homesites, Top Camp, Toowoomba
Lifestyle Positioning: Boutique acreage estate with space, privacy, and views
Sales Results (Spring 2025): 16 of 19 lots (84%) sold within three weeks of pre sales commencing
Average Lot Price: $563,000
Branding: Tramonto - Golden Horizons, Endless Possibilities. The brand was built around the Italian word for ‘sundown,’ a language which held meaning to the developer and spoke to the stunning sunset views unique to the community.
Marketing & Sales: Full journey managed by Stori Project Sales and Marketing — branding, campaign launch, and sales process
Buyer Response: Achieved through personable communication, building interest early, creating momentum, and ensuring buyers acted quickly to secure their opportunity
Tallowood, Mt Rascal
Estate Size: 23 generous parcels, Mount Rascal, Toowoomba
Sales Results: Multiple stages completed with strong demand (limited public release). All blocks Sold and Settled within two months of Registration and Titles.
Lifestyle Positioning: Rural-residential acreage estate focused on space, privacy, and lifestyle
Lot Sizes: From 4,000 m² up to 7,495 m²
Marketing and Branding: The Tallowood brand was created to embody the idea of ‘Find your Haven in the Heart of Nature,’ reflecting the developer’s vision to offer a community that blends natural serenity with a sense of belonging.
Community Vision: Positioned as a premium acreage enclave , offering proximity to Toowoomba CBD (~10 minutes) while maintaining rural character
